Grand launch of Nag's YUVA on MAA TV


YUVA, a youthful TV serial on Weekends, will be telecast on MAA TV from December 1st. It will be telecast on every Saturday and Sunday between 8.30-9.00 p.m. Annapurna Studios is making the venture with Akkineni Nagarjuna (Managing director of the studios and partner with MAA TV network) producing it. He addressed a press meet tonight at Taj Krishna, Hyderabad. Akkineni Amala, K. Raghavendra Rao, Gunnam Gangaraju couple, Ramyakrishna, Sumanth, Allu Arvind were present.


Nagarjuna said: “For the first time, I am producing a TV serial on our home production. It is a very sportive and comedy show, highlighting the contemporary issues on each episode. I am confident that it will definitely change the prevailing conditions in TV industry. High energy and creativity are our forte. I am not here to give any messages. There are others – leaders – to do that. My target is clear – to give healthy comedy and make everyone to laugh and seek relief from the routine stuff. I found that the TV programmes these days are mired in weeping and hungama. People are really vexed with such nagging stuff. Now, I want to regale the viewers with fresh, youthful and energetic weekend serial YUVA.
If my TV production clicks or flops, I am not bothered. I am content with the initiation. ” Nag further said: “We conceived the project nine months ago. Almost 100 episodes are ready and 50 of them got shot already. The latest flick Happy Days of Sekhar Kammula really lifted our spirits and raised our confidence levels about Yuva’s success with not only A centers, but touching all sections of the viewers.”
Replying to a question he observed: “Our message will be clear. No hiding. Human relations are perceived by different people in different ways. It depends on the mindset of the people. If parents think that such and such an episode will be detrimental to children, they can simply order them to leave the TV room. I am not bothered if the serial clicks commercially or not. Anyways, YUVA is our investment to start a software development company.” Rashmi, Krishnudu, Vasu, Karuna, Vishwa and Monali (of the heroines in Happy Days) are the prime star cast. SS Rajamouli is one among the guest appearances in YUVA.

Ms. Sabhina, a onetime protégé of K.Raghavendra Rao and SS Rajamouli, makes her debut as a full-fledged director with Yuva. As a mark of respect, she was seen touching the feet of KRR on a couple of occasions at the venue. Nag said that he liked her “in all angles – from A to Z.” “If she comes out with a suitable script, I am ready to offer her a chance to direct my film.” He also praised the talent of Mickey J. Mayer for his talent (as he scored music for the title song), and thanked Sunil ( for rendering the voice over for the promo screened at the venue).



Mr. Sarath Marar, CEO, MAA TV, said: “We are extremely pleased to air YUVA in our channel at our prime slot on weekends as it will definitely help us to provide quality viewing to our audience